|Logo is a key element of your company's image. Its main task is to produce association of goods or services with a particular company. A quality logo will strengthen the credibility of your company and attract new customers. A bad logo on the contrary, may scare off potential clients. Logo - the image, the face, a reflection of activities. So, it's extremely important to have a qualitative logo. Logo design is an art - knowledge-based design, advertising, marketing, psychology, and represents a complex creative process, so, you won`t do it without a talented designer..|
It is important that the logo can be used on any stuff, from cups to documents, without losing the visibility and readability.
What should be the logo?
Firstly, memorable, easily reproducible, equally look good at any stuff, original, associative, functional, unique and expressive.